PRIVACY POLICY

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from the-littlemarvin.com (the “Site”). 

Personal information we collect 
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. 

We collect Device Information using the following technologies: 
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. 
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. 

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers. 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. 

The Site uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.

How do we use your personal information? 
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: 
- Communicate with you; 
- Screen our orders for potential risk or fraud; and 
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). 

Sharing you personal Information 
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. 

We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.

We may share your personal information with trusted third-party partners who help us operate our website, process payments, deliver marketing communications, analyze data, or provide fulfillment and logistics services. These partners only receive data necessary to perform their functions and are contractually required to protect it.

We may also share limited transactional data with advertising or personalization platforms (such as Google, Meta, Klaviyo, and Rokt) to measure performance and display relevant promotions. Once you interact directly with a third-party platform, their own privacy policies apply.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

After-Purchase Offers and Third-Party Promotions 
After you complete a purchase on our website, you may see additional product or service offers on the confirmation (“Thank You”) page. These offers may include:

• Additional items or discounts from The Little Marvin; and
• Promotional offers from trusted third-party partners provided through a service called Rokt Thanks.

Rokt Thanks is operated by Rokt Pte Ltd and its affiliates, which manage the display of personalized third-party offers based on limited transaction information (such as your country, currency, or general purchase context).
If you choose to engage with a third-party offer (for example, by clicking “Claim Offer”), your information will be shared only as necessary to fulfill that offer or redirect you to the partner’s website.

All third-party offers are subject to:

• Rokt’s Privacy Policy: https://www.rokt.com/policies/privacy-policy; and
• The specific partner’s own Terms and Conditions, which will be displayed alongside each offer.

The Little Marvin does not control or assume responsibility for how these external partners handle your information once you leave our website.
If you do not wish to engage with these offers, you can simply click “Decline” and no information will be shared with the third party.

We use this feature to improve your post-purchase experience and to support our business by showing relevant, optional offers. Your decision to engage or not has no effect on your original purchase.

Cookies and Tracking Technologies
We and our partners (including Google, Meta, and Klaviyo) use cookies, pixels, and similar tracking technologies to analyze website traffic, improve our services, and deliver personalized ads. You can control cookies through your browser settings, but some features of the site may not function properly if disabled.

We use Google Analytics for statistical and performance purposes. This service collects data using cookies and may transfer data to Google servers in the U.S. We have implemented IP anonymization and limited data sharing within Google. You can opt out of Google Analytics tracking at: https://tools.google.com/dlpage/gaoptout

Behavioural advertising 
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. 

You can opt out of targeted advertising by using the links below: 
- Facebook: https://www.facebook.com/settings/?tab=ads 
- Google: https://www.google.com/settings/ads/anonymous 
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/. 

Do not track 
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. 

Your rights 
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 

If you are located in the European Union, United Kingdom, or Canada, you may have additional rights under applicable data protection laws, including the right to withdraw consent, request data portability, and lodge a complaint with your local data protection authority.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data retention 
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 

Changes 
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. 

Shopify Hosting
Our store is hosted by Shopify Inc., which provides the e-commerce platform that allows us to sell our products to you. Shopify stores your data on secure servers behind a firewall. For more details, please refer to Shopify’s Privacy Policy: https://www.shopify.com/legal/privacy

Minors 
The Site is not intended for individuals under the age of 18. 

Contact us 
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at contact@the-littlemarvin.com.